Finfluencers know how to reach young people with personal and recognizable content. But nuance is often lacking, leaving consumers vulnerable. The central tension: how do you harness the power of finfluencers without young people making the wrong choices?

Many participants advocated a form of duty of care for finfluencers, similar to that of certified advisors. But in an online environment where content spreads at lightning speed, the question remains: who ultimately bears the responsibility? The influencer, the company behind it, or the platform?

Transparency about revenue and interests appeared to be a common thread in the conversation. With established parties, the rules are clear, but with finfluencers, it is often unclear who earns from what content. Without transparency, the risk of deception increases and an uneven playing field emerges.

While the rules are largely technology-neutral, they are not written for social media platforms. The risks are increasing, but overly strict regulation can stifle innovation. The challenge is balance: protection without blocking the creative nature of finfluencers.

An obvious pain point: the lack of structural financial education in education. Young people now rely on parents and online information, while not all content is accurate or complete. Participants called for embedding financial education in the curriculum, with finfluencers as an inspiring addition