Integrity in the Financial Sector

Integrity: Doing the Right Thing, Even When No One Is Watching

Integrity isn’t a separate task alongside your work. It’s embedded in the way you do your job. It’s reflected in the choices you make when a rule is missing, a deadline is looming, or a client asks for something that’s just within the bounds of what’s allowed. On this page, you’ll learn what integrity means in practice, how colleagues handle it, and what the Ethics Enforcement tribunal has to say about it.

Integrity: Doing the Right Thing, Even When No One Is Watching

In brief

  • Integrity is about behavior, not a document or a course.
  • Trust in the financial sector depends on the choices professionals make, including those that aren’t immediately apparent.
  • You develop a moral compass by asking questions and discussing dilemmas.
From Real-World Experience

What Ethics Enforcement sees

Integrity becomes apparent when things get uncomfortable. These statements show the choices professionals made and how people reacted to them.

Take responsibility: don't be afraid to ask questions yourself 1.
Take responsibility: don’t be afraid to ask questions yourself

Case 2018
A manager carried out a major transaction despite signs of potential integrity risks because the Board had decided to do so. Take responsibility means: ask questions, discuss any concerns, and involve the compliance department if necessary—even if the directive comes from higher-ups.

Focus on the customer's best interests: always put the customer first 2.
Focus on the customer’s best interests: always put the customer first

Case 2023
An investment advisor prioritized his own interests and failed to intervene when client assets suffered significant losses. Focus on the Customer’s Best Interests means: act with care, be alert to conflicts of interest, and always put your client’s interests first.

Act with care: recognize risks and act thoughtfully 3.
Act with care: recognize risks and act thoughtfully

Case 2025
An investment specialist executed an order despite signs of possible market manipulation, without consulting compliance beforehand. Be mindfull means: assess risks, discuss concerns, and act only when it is appropriate to do so.

Ensure Confidentiality: Always Protect Customer Data 4.
Ensure Confidentiality: Always Protect Customer Data

Case 2022
For years, an account manager sent confidential customer data to his personal email address, despite the applicable rules. Confidentiality Guarantee meaning: Always work in a secure environment and protect customer data, even if you have good intentions.

DSI Code of Conduct

The Core Principles as a Compass

The Core Principles were developed by and for the industry. They don’t provide answers for every situation, but they do offer guidance for times when there’s no specific rule. They address questions you can ask yourself: Would I do this if my client were watching? Can I explain this to a colleague?

The Core Principles as a Compass
We’d love to hear from you

Want to learn more or report an integrity issue?

Do you have a question about integrity or the Code of Conduct? Please contact our Customer Care Officers. If you notice a potential integrity issue involving a DSI-certified professional, please report it to DSI.

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